They say great things always come for a price. Pretty much negating the very essence of this saying, WhatsApp was recently made free for lifetime across all platforms. Being the most popular messaging service, WhatsApp already services more than 1 billion users, and now that it’s free, it is sure to quickly rack up those numbers by notable margins.
In a recent post in their official blog, WhatsApp said, “For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”
In light of the above announcement, the very first question to invade our minds is, how is WhatsApp going to make money now. The answer to that was also included in the announcement, according to which, they’ll look into providing their services to organizations. This means we can expect to communicate with our bank or airlines via WhatsApp in the future.
The announcement also clarifies that WhatsApp will remain strictly ad-free in the future as well. They’ll continue with the original concept of keeping the app free of advertisements.
This is the second big development in two consecutive calendar years by WhatsApp, following the introduction of voice calling last year, which went on to become a colossal success. With this recent move, it will certainly become much easier for people to stay connected all the time. This will also be a major blow to other similar messaging services, which were able to capitalize on WhatsApp being a paid service until now. That said, it was undoubtedly a delightful feeling for most or all of us when the below notification popped up on our smartphones.
Comment below and share with us your views and feelings on this move.